SEO stands for Search engine Optimisation. It’s the process of increasing the presence of a website in the search engine results.
Put simply, SEO helps you get found when people are searching for the products or services you provide.
We’ve all used Google at some point to search for products, services or information. In fact, there are BILLIONS of Google searches happening every day. The aim of Google is to provide the best and most relevant results for a given search term. If your website isn’t visible, users will go to your competitors instead of you and you’ll be missing out on traffic and potential customers or clients.
SEO can significantly increase your web traffic. Not only that, it enables you to reach your exact target audience. What better way to attract potential customers or clients than when they are actively searching for the products or services you provide!
SEO isn’t a quick process like placing an add on facebook or via Google Adwords, it’s a process that involves a number of different actors. SEO is incredibly powerful when done correctly. Whereas buying an ad will give you a short term result, SEO provides a long term, sustainable strategy for driving your target audience directly to your website.
SEO can be utilised for any business that has has a website. It doesn’t matter what sector you operate in or what type of business you have, leveraging the power of search engines is a great way to grow your business.
SEO For Small Businesses
Search engine optimisation isn’t just for online businesses. If you provide a service face to face or you have a physical store or premesis, SEO is an ideal way to attract new customers. Implementing an effective SEO strategy will result in more traffic, more customers and more sales.
SEO For Online Entrepreneurs
Digital marketing is crucial for online entrepreneurs. Without it, no one knows you exist! Whilst its essential to be visible on social media, create sales funnels that convert and engage in relevant groups, these aren’t the only ways to be visible.
Incorporating SEO into your digital marketing strategy provides you with an additional platform to increase your visibility. You can significantly increase your reach by being visible on Google. SEO makes sure your website is showing up whenever anyone searches for anything relevant to what you do. More eyes on your content means more traffic, more sales and more enquiries. Not only that, your web visitors actually have an interest in the services you provide… because they have actively searched for it.
SEO For Bloggers
If you are a blogger, you’ll be fully aware of the importance of growing your web traffic. Monetising a blog relies heavily on people viewing your site. If no one is viewing your content, you can’t charge much for ads. Likewise, without traffic no one will click on your affiliate links and it’s unlikely anyone is going to want a sponsored post from you if no one is going to see it.
If you don’t have an SEO strategy for your blog, you’re missing out on a significant amount of potential traffic. Get found for search terms related to your content and you’ll substantially increase your website views. Seriously, it’s a no brainer! If your aim is to monetise your blog, don’t forget about organic search traffic.
SEO is incredibly powerful when implemented correctly. Once you increase your visibility on Google, you’ll see your website views increase. As SEO enables you to attract a highly targeted audience, you should also see an increase in sales and enquiries. SEO isn’t a quick fix, it’s a process that involves a number of different factors and elements. You can read more about exactly what’s involved here.
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