Do you have a digital marketing strategy in place but aren’t currently utilising the power of search engine traffic?
There’s one thing we all need when running an online business and that’s TRAFFIC. We need to get people viewing our content because… what’s the point in creating it if no one sees it?
There are so many ways that you can drive people to your website. Facebook, Instagram, Pinterest, Twitter, email marketing, sales funnels, display advertising, Google ads, social media ads, PR… The list goes on! Having multiple sources of traffic is a great way to increase your reach.
Incorporating SEO into your digital marketing strategy enables you to target organic traffic. Organic traffic is simply traffic that comes to your website as a result of using a search engine. Organic traffic doesn’t come from ads or being referred from another site.
Here are 5 ways SEO can help you grow your business:
More Website Views Without Paying for Ads
There is no denying that placing ads (whether via social media, Google Adwords or display ads on other websites) is a great way to drive people to your website. Get your copy right, get your targeting right and you’re onto a winner!
But ads tend to bring short term results and you’ll be continually paying to keep displaying your ad. Having an SEO strategy alongside ads and other methods of driving traffic provides you with a solution that is long term, sustainable and requires no ad spend.
It’s the perfect addition to your digital marketing strategy.
No Selling, People Will Come to You
One of the best things about SEO is the fact that once you have implemented a strategy to increase your search engine visibility, your ideal clients will come directly to you. No selling, no hustle, just enquiries in your inbox.
Whenever you search for anything on Google, you want to be directed to a web page that satisfies your query. Whether you are searching for a product, a particular service or specific information, you want to be directed to a website that provides exactly what you are looking for.
An effective SEO strategy puts your website in front of those who are actively searching for the products or services you provide. If you’ve got your keyword strategy right, your viewers should consist of your ideal audience. As long as your website converts, this will result in more sales, more engagement and more enquiries.
There is one thing that’s absolutely essential when aiming to grow your online business. You need to be VISIBLE.
You can be visible in many different ways. You can engage in Facebook groups, do live videos to your own audience, you can run ads, promote your services via email, create sales funnels or run PR campaigns to increase your exposure.
But what about search engines? How do you become more visible on Google?
This is exactly what SEO does. It’s a process of getting a website found when people use a search engine to find information.
SEO gives you visibility on an additional platform. Not only that, a platform that millions of people are using on a daily basis.
Attract A Highly Targeted Audience
SEO brings your target audience directly to you. Yup, it brings your ideal clients or customers directly to your content.
You have to target the right keywords (I’ll be posting an article on exactly how to do this) but once you implement an effective SEO strategy, your website should show up when people are searching for the products, services or info you provide.
This drives highly targeted traffic to your website and enables you to reach people that have an active interest in what you have to offer.
Sounds great right? This is one of the reasons why SEO is so awesome, it brings you targeted traffic 🙂
Increases Credibility and Trust
People trust Google. And they should because the aim of Google is to return the best and most relevant results for a given search query.
Google’s algorithms are sophisticated and many factors are taken into account when ranking web pages. Content quality is a ranking factor, as is the user experience of a website. You’ll generally find high quality sites at the top of the search results. This means that when a user is directed to a site via a search engine, they tend to trust the content they land on. They trust that Google has provided the best result for what you are searching for.
This gives you credibility, adds a level of trust and makes you more authoritative. People are more likely to hire you, buy from you and read your content if they trust your credibility and authenticity.
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